The New KC moniker combines a reflection of the
past, an emphasis on craftsmanship, a connection to sport and entrepreneurship,
and is also an immediately recognizable mark.
The KC brand has design elements referencing City Hall and is a clear nod to the great KC Monarchs --- winners of 25-national titles.
Unlike our city logos before, the new “linked”
KC logo will be open-source. Anyone, or business, with good intent, has
permission to use the new mark.
We encourage our entire
community to embrace the new brand. The new
Kansas City mark does not just belong to the government, it belongs to all of